Estonia
Digital-first country. Digital-first expectations. Discover how Estonian shoppers expect to pay online.
75.2% of Latvians shopped online in 2025. See which payment methods can help you win their checkout.
Latvia's e-commerce market continues to grow as consumers increasingly expect fast, secure and convenient online payment experiences. Bank-based payment methods play an important role alongside international cards and digital wallets, making a localised payment mix essential for merchants expanding into the Latvian market. According to the Central Statistical Bureau of Latvia, 75.2% of Latvian residents made purchases online in 2025, with more than half shopping online regularly, highlighting the growing importance of offering trusted online payment options.
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